by Gary Moritz, President/CEO
Sometimes it seems like we live in a world where everything centers on money. So many believe that how much money they have or don’t have or how much they make or don’t make defines who they are or think they are. Even in the business context, it seems as though everything centers on money – quarterly sales, profits and convincing consumers to spend now.
Every day at Sun Federal we interact with our members regarding their life and money. Some just want to complete a transaction, others want to talk about their future and some are simply trying to figure out how they got to where they are today. In nearly all of these interactions everyone has hopes and dreams of what a better future might look like even if they aren’t sure how to get there. And, more importantly, who they should trust to help them develop the best plan and path toward a better future.
At Sun Federal, it’s not banking! Banking is simply transacting business – receiving, exchanging and lending money. Our “work”, our mission, is to build trusting relationships that offer HOPE and a plan for a better tomorrow!
We’re focused first on caring about PEOPLE, more specifically, helping you succeed – be it going to college, buying that first car, starting a family, retiring and everything in between. Our products/services and educational plans are simply the tools we use to help members achieve financial stability, security and peace of mind.
Here at Sun Federal there’s more to membership than just doing “business.” Members are connected to Sun Federal through everyday life events and situations– birth, loss of a loved one, illness, a broken down car, stress, job loss… you name it! Jennifer, a current member, said it best, when she shared her credit union experience:
It is nice to know that when you have an issue in your life that you have people that you can count on to assist you with that problem. Angie has helped us multiple times in the past through really difficult situations in life, deaths, loss of jobs, births etc. She has always been there to help whenever needed. She really cares about the people she helps and that is priceless. She has given me my sleep and peace back and that is worth millions to me as I feel she is worth millions to you.
We love learning about our members and your family so we can celebrate and support you during every stage of life. At Sun Federal you are not an account number; you are part of a cooperative family. It’s personal! You can trust us to help you because we’re not driven by the typical business profit mindset. Credit unions are:
Hope + Trust + Relationships = Intentional Strong Bonds
Through sincere listening, we provide guidance and resources to help improve the quality of our member’s lives.
When the world seems to define success only in terms of money, it’s a wonderful feeling to know that America’s Credit Unions, and specifically Sun Federal, defines success by a different standard of measure. It’s not the excess and/or scarcity of money that defines our success; it’s the focus of our hopes and dreams wrapped in spirit-caring relationships that truly create the abundance and wealth of memories that will last a lifetime.
May your life story create a legacy and your money serve only as the means…
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